During my tenure as a designer with DIY Printing, I took charge on a dynamic rebranding project to help seamlessly blend the studio's DIY and punk background with a fresh, professional identity.
Spearheading the initiative, I modernized the website, gave the Etsy shop a vibrant refresh with a new array of hand-printed products, and brand new packaging, enhancing the overall customer experience. From crafting promotional materials to designing internal templates for customer mock ups and production, every aspect of the rebranding reflected DIY Printing's story
The objective was to make the studio more inviting and easy to find to potential customers, increase the amount of work we could accommodate at once, all while staying true to its full-service screen printing capabilities, fine art, and poster paper printing.
While my time at DIY Printing came to an end in 2022 when I relocated to Columbus, DIY Printing now stands as a beacon of creativity and professionalism, proudly embracing its DIY and punk origins in a modern context.
