During my tenure as an designer with DIY Printing, I led a dynamic rebranding project that seamlessly blended the studio's DIY and punk rock roots with a fresh, professional identity.
Spearheading the initiative, I modernized the website, gave the Etsy shop a vibrant refresh with a new array of handprinted products, and brand new packaging, enhancing the overall customer experience. From crafting promotional materials to designing internal templates for customer mockups and production, every aspect of the rebranding reflected DIY Printing's unique ethos.
The goal was to make the studio more inviting to potential customers while staying true to its full-service screen printing capabilities, fine art, and poster paper printing.
Nestled in the historic Essex Studios in Cincinnati, OH, DIY Printing now stands as a beacon of creativity and professionalism, proudly embracing its DIY and punk heritage in a modern context.
